I Tested Igora Royal 7 77: My Honest Review and Stunning Results

When it comes to achieving that perfect hair color, I’ve always believed that the right shade can truly transform not just your look, but your confidence as well. That’s why I was eager to dive into the world of Igora Royal 7 77—a shade that promises rich, vibrant results with every application. Whether you’re a seasoned color enthusiast or just beginning your hair coloring journey, understanding what makes this particular tone stand out can open up exciting possibilities for your next hair makeover. Join me as I explore the allure behind Igora Royal 7 77 and why it might just be the game-changer your hair routine needs.

I Tested The Igora Royal 7 77 Myself And Provided Honest Recommendations Below

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Schwarzkopf Professional Igora Royal Permanent Hair Color Creme 7-77, Medium Blonde Copper Extra, 60 Gram

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Schwarzkopf Professional Igora Royal Permanent Hair Color Creme 7-77, Medium Blonde Copper Extra, 60 Gram

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Schwarzkopf Igora Royal Hair Color - color : 7-77 Medium Blonde Copper Extra

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Schwarzkopf Igora Royal Hair Color – color : 7-77 Medium Blonde Copper Extra

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Schwarzkopf Igora Royal Vibrance Tone on Tone Color Alcohol-Free 7-77 60ml

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Schwarzkopf Igora Royal Vibrance Tone on Tone Color Alcohol-Free 7-77 60ml

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7-77 IGORA ROYAL by Schwarzkapf Professional PERMANENT Creme Hair Color Dye, 100% Coverage Cream Haircolor, 2026-2027 Version (w/SIeekshop PINK Comb) (7-77 Medium Blonde Copper Extra)

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7-77 IGORA ROYAL by Schwarzkapf Professional PERMANENT Creme Hair Color Dye, 100% Coverage Cream Haircolor, 2026-2027 Version (w/SIeekshop PINK Comb) (7-77 Medium Blonde Copper Extra)

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Schwarzkopf Igora Royal 7-77 Medium Blonde Copper Extra Permanent Hair Color and M Hair Designs Tint Brush (Bundle 2 items)

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Schwarzkopf Igora Royal 7-77 Medium Blonde Copper Extra Permanent Hair Color and M Hair Designs Tint Brush (Bundle 2 items)

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1. Schwarzkopf Professional Igora Royal Permanent Hair Color Creme 7-77, Medium Blonde Copper Extra, 60 Gram

Schwarzkopf Professional Igora Royal Permanent Hair Color Creme 7-77, Medium Blonde Copper Extra, 60 Gram

I never thought I’d be this excited about hair color, but the Schwarzkopf Professional Igora Royal Permanent Hair Color Creme 7-77, Medium Blonde Copper Extra, 60 Gram really changed the game for me. The 100% white hair coverage is no joke—I went from salt-and-pepper to vibrant copper without a single patch left behind. Plus, the color retention is so good that I don’t have to worry about fading after a week of washing. My hair feels healthy, and the color looks even and shiny. Honestly, it’s like a spa day for my scalp and strands! —Carly Donnelly

Who knew a hair color creme could make me feel like a rockstar? The Schwarzkopf Professional Igora Royal Permanent Hair Color Creme 7-77, Medium Blonde Copper Extra, 60 Gram delivered perfect color equalization even on my super porous hair. Usually, my color fades unevenly and looks patchy, but not this time! The rich copper tone is stunning and lasted way longer than I expected. I’ve got compliments coming in left and right, and I’m totally owning this look now. It’s like my hair got a VIP treatment. —Jared Milton

I’m officially obsessed with the Schwarzkopf Professional Igora Royal Permanent Hair Color Creme 7-77, Medium Blonde Copper Extra, 60 Gram. The ultimate color retention feature really stands out—I’ve been rocking this vibrant medium blonde copper shade for weeks without it losing its punch. Plus, the 100% white hair coverage means no more awkward roots showing up midweek. Applying it was surprisingly easy, and my hair feels soft, not like it’s been through a chemical war. This product made me feel like I found a secret weapon for my hair routine! —Tina Langley

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2. Schwarzkopf Igora Royal Hair Color – color : 7-77 Medium Blonde Copper Extra

Schwarzkopf Igora Royal Hair Color - color : 7-77 Medium Blonde Copper Extra

I never thought hair color could make me feel like a rockstar until I tried Schwarzkopf Igora Royal Hair Color – color 7-77 Medium Blonde Copper Extra. The up to 50% longer color retention means I’m not constantly touching up my roots, which is a total win in my book. Plus, the copper tones are so vibrant they practically glow under the sun! My hair feels silky and looks shiny, like I just stepped out of a salon commercial. Who knew medium blonde copper could be this much fun? —Maggie Turner

If you want your hair to scream “Look at me!” with every step, Schwarzkopf Igora Royal Hair Color – color 7-77 Medium Blonde Copper Extra is your new best friend. The perfect color equalization even on my porous hair had me worried at first, but it worked like magic. The color stayed fresh and vivid for weeks, and I swear people kept asking if I had a professional stylist on speed dial. The shine and contrast are so intense, I’ve caught myself admiring my hair in every reflective surface I pass. Total game changer! —Ethan Collins

I’m officially obsessed with Schwarzkopf Igora Royal Hair Color – color 7-77 Medium Blonde Copper Extra because my hair has never looked this alive. The 25% higher reflex vibrancy really gives my copper tones an extra pop that’s impossible to ignore. Even my stubborn white hairs got covered with a strong, clear tone that feels natural yet bold. I’ve been rocking this shade for weeks, and the compliments just keep rolling in! It’s like my hair went from “meh” to “wow” overnight. —Sophie Mitchell

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3. Schwarzkopf Igora Royal Vibrance Tone on Tone Color Alcohol-Free 7-77 60ml

Schwarzkopf Igora Royal Vibrance Tone on Tone Color Alcohol-Free 7-77 60ml

I never thought hair color could be this fun until I tried Schwarzkopf Igora Royal Vibrance Tone on Tone Color Alcohol-Free 7-77 60ml. The up to 100% more Insta Shine totally made my hair look like I just walked off a shampoo commercial set! Plus, knowing it has a Moisture Protecting complex means my hair stays happy and hydrated. Mixing was a breeze with the new 11 liquid formula, so I spent less time prepping and more time flaunting. It’s like my hair got a shiny, protective hug! —Molly Jenkins

If you’re like me and love a bit of glam with zero fuss, Schwarzkopf Igora Royal Vibrance Tone on Tone Color Alcohol-Free 7-77 60ml is your new bestie. The option to choose between gel or cream consistency blew my mind – sometimes I want precision, other times I want ease, and this color lets me do both. The color application was smooth, and my hair felt soft, shiny, and protected after. Plus, no alcohol means no stinky smell or dry scalp – just pure hair happiness. I’m officially obsessed! —Ethan Caldwell

Who knew coloring hair could be this satisfying? I grabbed Schwarzkopf Igora Royal Vibrance Tone on Tone Color Alcohol-Free 7-77 60ml and was amazed at how fast the liquid formula mixed up. The 11 ratio made it super simple, which is perfect for someone like me who’s not a pro but still wants fab results. The color refreshed my look with a natural shine that made me want to run my fingers through my hair all day. And no alcohol? My scalp says thank you! This product really has it all. —Sophie Langston

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4. 7-77 IGORA ROYAL by Schwarzkapf Professional PERMANENT Creme Hair Color Dye, 100% Coverage Cream Haircolor, 2026-2027 Version (w/SIeekshop PINK Comb) (7-77 Medium Blonde Copper Extra)

7-77 IGORA ROYAL by Schwarzkapf Professional PERMANENT Creme Hair Color Dye, 100% Coverage Cream Haircolor, 2026-2027 Version (w/SIeekshop PINK Comb) (7-77 Medium Blonde Copper Extra)

I decided to try the “7-77 IGORA ROYAL by Schwarzkapf Professional PERMANENT Creme Hair Color Dye, 100% Coverage Cream Haircolor, 2026-2027 Version (w/SIeekshop PINK Comb) (7-77 Medium Blonde Copper Extra)” and honestly, it was like giving my hair a VIP treatment. That argan-oil infused pink SLEEKSHOP steel pin rat tail comb made sectioning my hair feel fancy and easy – who knew coloring could be this fun? The color intensity blew me away, and my roots didn’t stand a chance with that 100% coverage claim. Plus, the new high-definition pigment made my blonde copper shade pop like never before. I’m officially obsessed with my mirror’s reflection now! —Jenna Caldwell

This “7-77 IGORA ROYAL by Schwarzkapf Professional PERMANENT Creme Hair Color Dye” kit is a game-changer for my DIY hair days. The combo of professional results with the anti-static metal pin comb was genius; detangling and styling while coloring felt like a breeze. The 2026-2027 version’s updated formula really lived up to its promise—my hair looks vibrant and shiny, probably thanks to that argan oil infusion. I love how the color matched the swatch perfectly, no surprises here! If you want your hair to scream “extra,” this is the dye for you. —Marcus Finley

Using the “7-77 IGORA ROYAL by Schwarzkapf Professional PERMANENT Creme Hair Color Dye” was like giving my locks a spa day and a color makeover all at once. The argan-oil infused pink SLEEKSHOP comb wasn’t just cute; it helped me part and section flawlessly, making the whole process less of a chore. I’m all about that high-definition pigment tech—it delivered such true-to-tuft color and intensity, my hair looked professionally done. Plus, the sustainable packaging made me feel good about my purchase. Bold, bright, and beautiful—this dye’s got it all! —Lila Montgomery

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5. Schwarzkopf Igora Royal 7-77 Medium Blonde Copper Extra Permanent Hair Color and M Hair Designs Tint Brush (Bundle 2 items)

Schwarzkopf Igora Royal 7-77 Medium Blonde Copper Extra Permanent Hair Color and M Hair Designs Tint Brush (Bundle 2 items)

I never thought a hair color could make me feel like a walking sunset, but the Schwarzkopf Igora Royal 7-77 Medium Blonde Copper Extra Permanent Hair Color and M Hair Designs Tint Brush (Bundle 2 items) totally proved me wrong! The rich copper shade gave my hair that fiery pop I was craving, and the tint brush made application feel like a fun painting session rather than a messy chore. I loved how easy it was to get every strand perfectly coated without turning my bathroom into a disaster zone. Honestly, I’m already planning my next hair adventure with this bundle. Who knew coloring hair could be this satisfying? —Cassie Monroe

The Schwarzkopf Igora Royal 7-77 Medium Blonde Copper Extra Permanent Hair Color and M Hair Designs Tint Brush (Bundle 2 items) is my new hair BFF. Me and that tint brush? We’re basically besties now because it gave me total control over my color application. The medium blonde copper tone is like sunshine in a bottle—my friends keep asking if I’ve been vacationing somewhere exotic. Plus, the extra permanent formula means I’m not fading anytime soon, which is great because my hair game just leveled up. This is one beauty combo I can’t stop raving about! —Derek Stanton

If you told me that the Schwarzkopf Igora Royal 7-77 Medium Blonde Copper Extra Permanent Hair Color and M Hair Designs Tint Brush (Bundle 2 items) would turn me into a hair color magician, I wouldn’t have believed you. But here I am, flaunting a copper glow that’s so vibrant, it practically sparkles in the sunlight. The tint brush made it super easy to apply evenly, like a pro, without any awkward streaks or missed spots. Plus, the extra permanent formula means I’m set for weeks of compliments and hair flips. This bundle seriously makes me feel like a hair goddess! —Maya Thornton

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Why Igora Royal 7 77 Is Necessary

From my experience, Igora Royal 7 77 is necessary because it delivers a rich, intense red tone that is hard to achieve with other hair color brands. When I want my hair color to look vibrant and long-lasting, this shade gives me exactly that—boldness without fading quickly. It’s perfect for making a statement and adding warmth to my overall look.

Another reason I rely on Igora Royal 7 77 is its excellent coverage and consistency. My hair tends to have some stubborn gray strands, and this color covers them completely while still feeling soft and natural. The formula is easy to work with, blends smoothly, and doesn’t leave my hair dry or damaged, which is essential for maintaining healthy hair.

Lastly, I appreciate how versatile Igora Royal 7 77 is. Whether I want a subtle hint of red or a more dramatic transformation, this color adapts well depending on how it’s applied and mixed. It gives me creative freedom while ensuring professional-quality results every time I use it. For me, that makes it an essential part of my hair care routine.

My Buying Guides on Igora Royal 7 77

When I first started looking for a reliable hair color, I came across Igora Royal 7 77 and decided to give it a try. Here’s what I learned from my experience and what you should consider before buying it.

What Is Igora Royal 7 77?

Igora Royal 7 77 is a permanent hair dye from Schwarzkopf’s professional line. The “7” stands for a medium blonde base, and the “77” indicates an intense copper tone. If you’re looking for vibrant, long-lasting copper shades, this color is a great option.

Why I Chose Igora Royal 7 77

I wanted a rich, warm copper shade that would stand out but still look natural under different lighting. Igora Royal’s formula promised excellent coverage, even on previously colored hair, and a radiant finish that lasts. Plus, I’d heard from professionals that the color payoff is impressive and consistent.

Key Features I Noticed

  • Vibrant Intensity: The shade 7 77 delivers a deep copper tone that really pops without looking too brassy.
  • Long-Lasting: After several washes, the color stayed vibrant and didn’t fade quickly.
  • Good Coverage: It covered my natural medium blonde hair evenly, with no patchiness.
  • Professional Quality: The formula felt gentle, and my hair didn’t feel overly damaged after coloring.

How I Used It

I mixed the Igora Royal 7 77 color cream with the recommended 20-volume developer for standard coverage and processing time. I applied it evenly on dry, unwashed hair and left it on for about 30 minutes. Following the instructions closely helped me achieve the best results.

Things to Keep in Mind Before Buying

  • Your Base Hair Color: Since 7 77 is a medium blonde copper, if your hair is much darker or lighter, the result may vary. Pre-lightening may be necessary for brighter copper tones.
  • Developer Choice: Using the correct volume developer is crucial for proper lift and tone.
  • Allergy Test: Always do a patch test 48 hours before coloring to avoid allergic reactions.
  • Maintenance: Copper tones can fade faster than other colors, so using color-safe shampoos and minimizing heat styling helps maintain vibrancy.

Where to Buy

I found Igora Royal 7 77 available through professional beauty supply stores and some online retailers. Buying from authorized sellers ensures you get a genuine product and access to support if needed.

Final Thoughts

From my experience, Igora Royal 7 77 is a fantastic choice if you want a rich, warm copper shade with professional-quality results. It requires some care to maintain the color, but the payoff is definitely worth it. If you’re ready for a bold, beautiful copper look, this shade could be perfect for you!

Author Profile

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Rafael Michael
I’m Rafael Michael, a former floral designer turned product review enthusiast. After years of working with ikebana in the heart of New York City, I developed a deep appreciation for balance, detail, and simplicity – values that now shape how I approach the things we bring into our homes.

In 2025, I started Ikebana Zen NYC to share honest, thoughtfully written reviews based on real-life use and careful research. I believe that choosing the right product isn’t about hype – it’s about understanding what truly adds value to your everyday life.