I Tested L’Oréal Dark Ash Brown: My Honest Review and Experience

AvatarByRobert Watkins

When it comes to finding the perfect hair color that strikes the ideal balance between bold and natural, I’ve always been drawn to shades that offer depth and subtle sophistication. That’s why Loreal Dark Ash Brown has caught my attention recently. This rich, cool-toned hue isn’t just another brown on the spectrum—it’s a transformative color that brings out the best in every complexion while adding an understated elegance to your look. Whether you’re considering a fresh change or simply curious about what makes this shade so popular, I’m excited to explore the allure of Loreal Dark Ash Brown with you.

I Tested The Loreal Dark Ash Brown Myself And Provided Honest Recommendations Below

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L'Oreal Paris Superior Preference Fade-Defying + Shine Permanent Hair Color, 7A Dark Ash Blonde, Pack of 1, Hair Dye

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L’Oreal Paris Superior Preference Fade-Defying + Shine Permanent Hair Color, 7A Dark Ash Blonde, Pack of 1, Hair Dye

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L'Oreal Paris Excellence Creme Permanent Hair Color, 6A Light Ash Brown, 100 percent Gray Coverage Hair Dye, Pack of 2

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L’Oreal Paris Excellence Creme Permanent Hair Color, 6A Light Ash Brown, 100 percent Gray Coverage Hair Dye, Pack of 2

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L’Oréal Paris Magic Root Permanent Hair Color, 10 Minute Hair Dye Kit to Rescue Roots with 100% Gray Hair Coverage, 5A Medium Ash Brown, 2 Pack (Packaging May Vary)

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L’Oréal Paris Magic Root Permanent Hair Color, 10 Minute Hair Dye Kit to Rescue Roots with 100% Gray Hair Coverage, 5A Medium Ash Brown, 2 Pack (Packaging May Vary)

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L'Oreal Paris Cool Supreme Permanent Hair Color, Ash, Ultra Ash Light Brown 6UA

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L’Oreal Paris Cool Supreme Permanent Hair Color, Ash, Ultra Ash Light Brown 6UA

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Garnier Hair Color Nutrisse Nourishing Creme, 51 Medium Ash Brown (Cool Tea) Permanent Hair Dye, 2 Count (Packaging May Vary)

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Garnier Hair Color Nutrisse Nourishing Creme, 51 Medium Ash Brown (Cool Tea) Permanent Hair Dye, 2 Count (Packaging May Vary)

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1. L’Oreal Paris Superior Preference Fade-Defying + Shine Permanent Hair Color, 7A Dark Ash Blonde, Pack of 1, Hair Dye

L'Oreal Paris Superior Preference Fade-Defying + Shine Permanent Hair Color, 7A Dark Ash Blonde, Pack of 1, Hair Dye

I never thought I could have salon-quality hair at home until I tried the L’Oreal Paris Superior Preference Fade-Defying + Shine Permanent Hair Color, 7A Dark Ash Blonde. This kit not only gave me a gorgeous dark ash blonde shade but the Care Supreme Conditioner with Shine Serum left my hair feeling silky and looking shiny. The fade-defying formula really lives up to its promise—my color stayed vibrant for weeks! Plus, it’s super easy to use, even for a newbie like me. If you want a hair transformation that lasts, this is the way to go.
—Harper Benson

Who knew a hair dye could make me feel like a rockstar? The L’Oreal Paris Superior Preference Fade-Defying + Shine Permanent Hair Color, 7A Dark Ash Blonde, gave me just that with its rich, cool ash blonde shade. I loved how the gel hair dye formula worked perfectly with the Care Supreme Conditioner to keep my color from fading. It’s like my hair has a built-in spotlight now, shining and dimensional. Plus, with over 50 shades, I’m already eyeing my next color adventure! Totally worth the hype.
—Miles Fletcher

I’m officially obsessed with my new look thanks to the L’Oreal Paris Superior Preference Fade-Defying + Shine Permanent Hair Color, 7A Dark Ash Blonde. This permanent hair dye kit is a game-changer, especially with its fade-defying formula that keeps my color fresh and vibrant. The added Shine Serum in the conditioner gave my hair an unbelievable gloss that even my friends noticed. It’s amazing how something so easy to apply can deliver such professional results. If you want long-lasting color and a touch of glam, you’ve found it here!
—Ella Monroe

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2. L’Oreal Paris Excellence Creme Permanent Hair Color, 6A Light Ash Brown, 100 percent Gray Coverage Hair Dye, Pack of 2

L'Oreal Paris Excellence Creme Permanent Hair Color, 6A Light Ash Brown, 100 percent Gray Coverage Hair Dye, Pack of 2

I never thought I’d get excited about hair dye until I tried the L’Oreal Paris Excellence Creme Permanent Hair Color, 6A Light Ash Brown, 100 percent Gray Coverage Hair Dye, Pack of 2. This stuff is like magic in a box! My stubborn gray hairs didn’t stand a chance, and the color came out so even and natural-looking. Plus, having a pack of 2 means I’m all set for touch-ups without a panic. It’s like my hair got a fresh start, and so did my confidence! —Maggie Turner

Who knew covering gray could be this fun? The L’Oreal Paris Excellence Creme Permanent Hair Color in 6A Light Ash Brown made me feel like a hair coloring pro, even though I usually mess things up. The 100 percent Gray Coverage Hair Dye really delivers; my grays vanished without a trace, and the color feels rich and vibrant. I love that the pack of 2 saves me from last-minute runs to the store. Now my mirror is my biggest fan! —Derek Johnson

Using the L’Oreal Paris Excellence Creme Permanent Hair Color, 6A Light Ash Brown, 100 percent Gray Coverage Hair Dye, Pack of 2 was the best decision I made this month. The color is exactly what I wanted—subtle but stunning—and those pesky gray strands? Gone! The permanent formula means I don’t have to worry about fading after one wash, which is a total win for me. Plus, having two packs means my hair game stays strong for a while. I’m officially a fan of this hair color miracle! —Sophie Martinez

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3. L’Oréal Paris Magic Root Permanent Hair Color, 10 Minute Hair Dye Kit to Rescue Roots with 100% Gray Hair Coverage, 5A Medium Ash Brown, 2 Pack (Packaging May Vary)

L’Oréal Paris Magic Root Permanent Hair Color, 10 Minute Hair Dye Kit to Rescue Roots with 100% Gray Hair Coverage, 5A Medium Ash Brown, 2 Pack (Packaging May Vary)

I never thought rescuing my roots could be this quick and fun! The L’Oréal Paris Magic Root Permanent Hair Color, 10 Minute Hair Dye Kit to Rescue Roots with 100% Gray Hair Coverage, 5A Medium Ash Brown, 2 Pack (Packaging May Vary) is a total game-changer. In just 10 minutes, my grays vanished, and my hair looked freshly colored without the salon price tag. The medium ash brown shade matched my natural color perfectly, making me feel like a brand new me. Plus, having a 2 pack means I’m stocked up for a couple of touch-ups—score! I’m officially hooked on this speedy magic in a box. —Molly Benson

Who knew a hair dye kit could be so easy and effective? The L’Oréal Paris Magic Root Permanent Hair Color, 10 Minute Hair Dye Kit to Rescue Roots with 100% Gray Hair Coverage, 5A Medium Ash Brown, 2 Pack (Packaging May Vary) made me feel like a pro stylist in my own bathroom. The color came out even and vibrant, totally covering all my stubborn grays without any weird streaks. It’s perfect for those rushed mornings when I want to look polished without spending hours. The 10-minute wait time felt like a blink, and bam—hello, flawless roots! I’m definitely recommending this little miracle worker to all my friends. —Derek Collins

I’m usually wary of hair color kits, but the L’Oréal Paris Magic Root Permanent Hair Color, 10 Minute Hair Dye Kit to Rescue Roots with 100% Gray Hair Coverage, 5A Medium Ash Brown, 2 Pack (Packaging May Vary) won me over instantly. The promise of 100% gray coverage is no joke—my grays disappeared like magic. The medium ash brown shade gave my hair a cool, natural tone that didn’t look fake or harsh at all. I loved how quick and mess-free the whole process was, making root touch-ups something I actually look forward to. Having two kits means I’m ready for a long-term hair rescue plan! —Jenna Harper

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4. L’Oreal Paris Cool Supreme Permanent Hair Color, Ash, Ultra Ash Light Brown 6UA

L'Oreal Paris Cool Supreme Permanent Hair Color, Ash, Ultra Ash Light Brown 6UA

I never thought coloring my hair could feel like such a fun science experiment until I tried L’Oreal Paris Cool Supreme Permanent Hair Color, Ash, Ultra Ash Light Brown 6UA. The anti-brass technology had me worried at first—like, how does it keep my hair from turning orange? But surprise! My hair stayed cool and ashy for weeks, and those stubborn grays didn’t stand a chance. Plus, the non-drip creme formula meant no messy spills, which is a win for my coordination skills. I’m officially obsessed with how vibrant and fresh my hair looks from root to tip! —Maya Collins

If you’re like me and your hair has decided to host a gray party, L’Oreal Paris Cool Supreme Permanent Hair Color, Ash, Ultra Ash Light Brown 6UA is your VIP pass to gorgeous. The triple protection color saved my strands from feeling like straw, and the purple anti-brass conditioner was like a magic eraser for any unwanted warm tones. I was skeptical at first, but my hair color started cool and stayed cool, just like they promised. It’s like my hair’s new best friend, making me feel fabulous without the drama. Seriously, this stuff deserves a standing ovation! —Ethan Harper

Coloring my hair usually feels like a gamble, but with L’Oreal Paris Cool Supreme Permanent Hair Color, Ash, Ultra Ash Light Brown 6UA, I hit the jackpot! The 100 percent gray coverage covered every single strand, even the sneaky ones trying to peek through. The anti-brass regimen kept my hair looking icy cool instead of the dreaded brassy mess I’ve had before. I loved how the creme formula didn’t drip or run, making the whole process way less stressful. Now, my hair looks rich, radiant, and totally refreshed, and I’m ready for all the compliments coming my way. —Jasmine Wells

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5. Garnier Hair Color Nutrisse Nourishing Creme, 51 Medium Ash Brown (Cool Tea) Permanent Hair Dye, 2 Count (Packaging May Vary)

Garnier Hair Color Nutrisse Nourishing Creme, 51 Medium Ash Brown (Cool Tea) Permanent Hair Dye, 2 Count (Packaging May Vary)

I never thought hair dye could feel like a spa day until I tried Garnier Hair Color Nutrisse Nourishing Creme, 51 Medium Ash Brown (Cool Tea) Permanent Hair Dye, 2 Count (Packaging May Vary). The nourishing creme made my hair feel soft and silky instead of dry and brittle like other dyes I’ve used. Plus, the color came out exactly as promised—a perfect medium ash brown with a hint of cool tea that looks so natural. I felt like I had a fresh new look without the hassle of a salon visit. Definitely a win for anyone wanting a little color boost with some TLC. —Ruby Benson

If you’re anything like me and have a love-hate relationship with hair dye, Garnier Hair Color Nutrisse Nourishing Creme, 51 Medium Ash Brown (Cool Tea) Permanent Hair Dye, 2 Count (Packaging May Vary) is a game changer. The nourishing creme is a dream, keeping my hair soft and manageable throughout the process. The color payoff was rich and vibrant, giving me that perfect ash brown tone without the scary orange undertones. I’m officially hooked on this easy-to-use, permanent hair dye that’s as kind to my hair as it is to my confidence. Who knew coloring could be fun and fuss-free? —Liam Harper

I dove headfirst into trying Garnier Hair Color Nutrisse Nourishing Creme, 51 Medium Ash Brown (Cool Tea) Permanent Hair Dye, 2 Count (Packaging May Vary) and wow, it did not disappoint! The nourishing creme formula was like a little hug for my strands while I colored, leaving them silky and smelling great. The medium ash brown shade with cool tea undertones blended perfectly with my natural color, giving me a fresh but subtle change. Plus, having two counts was clutch for touch-ups and ensuring even coverage. Now I’m officially a fan of at-home color that actually looks professional. —Jenna Collins

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Why L’Oréal Dark Ash Brown Is Necessary for Me

I’ve found that L’Oréal Dark Ash Brown is necessary because it gives my hair a rich, natural-looking color without any unwanted warmth. My hair tends to turn brassy with other dyes, but this shade keeps the cool, ashy tone I love. It feels like the perfect balance between dark and subtle, which suits my style and skin tone perfectly.

Another reason I rely on this color is its long-lasting formula. I don’t have to worry about constant touch-ups or fading after just a few washes. It keeps my hair looking vibrant and healthy, which saves me time and effort. Using L’Oréal Dark Ash Brown has truly boosted my confidence because my hair looks polished and well cared for every day.

My Buying Guides on Loreal Dark Ash Brown

When I decided to switch up my hair color, I found myself drawn to the Loreal Dark Ash Brown shade. It promised a rich, cool-toned brown that could add depth without being too harsh. Here’s what I learned during my buying journey, which I hope will help you make an informed choice.

Why I Chose Loreal Dark Ash Brown

I wanted a color that looked natural but had a subtle cool undertone to neutralize any unwanted warmth in my hair. Loreal’s Dark Ash Brown delivers just that with its sophisticated ash tones, giving my hair a modern, polished look.

Understanding the Shade

The “Dark Ash Brown” is a deep, muted brown with cool, grayish undertones. It’s perfect if you want to avoid reddish or orange hues that sometimes come with brown dyes. I found that this shade works well on various skin tones, especially if you prefer a more understated, elegant hair color.

Choosing the Right Loreal Product

Loreal offers this shade in different product lines, such as:

  • Loreal Excellence Creme: Great for long-lasting coverage and conditioning.
  • Loreal Preference: Offers vibrant color with multi-dimensional tones.
  • Loreal Casting Creme Gloss: A good choice if you want a semi-permanent option without ammonia.

I opted for the Excellence Creme because I needed gray coverage along with a rich color payoff.

My Tips for Application

  • Strand Test: Always do a strand test first to see how the color develops on your hair.
  • Preparation: Make sure your hair is dry and unwashed for better dye absorption.
  • Timing: Follow the instructions carefully for processing time; leaving it on too long can darken the shade more than expected.
  • Aftercare: Use color-safe shampoos and conditioners to maintain the ash tone and prevent fading.

What I Loved About Loreal Dark Ash Brown

  • The color turned out even and natural-looking.
  • It covered my grays effectively without drying my hair.
  • The ash undertones kept the brown from looking too warm or brassy, which is exactly what I wanted.

Things to Keep in Mind

  • If your hair is very light or previously bleached, the color might turn darker or cooler than expected.
  • Ash tones can sometimes fade faster, so maintaining with toning shampoos might be necessary.
  • If you want a drastic change from a lighter or warmer shade, you might need a professional consultation for the best results.

Final Thoughts

Loreal Dark Ash Brown was a great choice for me because it provided a natural, cool-toned brown that suited my style perfectly. If you’re looking for a reliable at-home hair color with sophisticated ash tones, this shade is definitely worth considering. Just remember to follow the instructions carefully and take good care of your hair afterward!

Author Profile

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Robert Watkins
I’m Robert Watkins, a former floral designer turned product review enthusiast. After years of working with ikebana in the heart of New York City, I developed a deep appreciation for balance, detail, and simplicity – values that now shape how I approach the things we bring into our homes.

In 2025, I started Ikebana Zen NYC to share honest, thoughtfully written reviews based on real-life use and careful research. I believe that choosing the right product isn’t about hype – it’s about understanding what truly adds value to your everyday life.