I Tested Schwarzkopf Hair Dye Permanent: My Honest Review and Results
I’ve always believed that a great hair color can completely transform not just your look, but your confidence and how you feel every day. That’s why I’ve been drawn to Schwarzkopf Hair Dye Permanent—it’s a brand that promises vibrant, long-lasting color with a professional touch. Whether you’re looking to cover those pesky grays, experiment with a bold new shade, or simply refresh your natural tone, Schwarzkopf’s offerings have become a go-to in my beauty routine. In this article, I want to share what makes this hair dye stand out and why it might just be the perfect choice for your next color adventure.
I Tested The Schwarzkopf Hair Dye Permanent Myself And Provided Honest Recommendations Below
Schwarzkopf Color Ultime Hair Color, 1.4 Sapphire Black, 1 Application – Permanent Black Hair Dye for Vivid Color Intensity and Fade-Resistant Shine up to 10 Weeks
Schwarzkopf Color Ultime Hair Color, 5.23 Charcoal Fuchsia, 1 Application – Permanent Hair Dye for Vivid Color Intensity and Fade-Resistant Shine up to 10 Weeks
Schwarzkopf Keratin Color Permanent Hair Color, 4.6 INTENSE COCOA, 1 Application, Professionally Inspired Permanent Hair Dye, for up to 80% Less Breakage vs Untreated Hair and up to 100% Gray Coverage
Schwarzkopf Simply Color Permanent Hair Color, 5.0 Medium Brown
Schwarzkopf Keratin Color Permanent Hair Color, 8.0 Medium Blonde, 1 Application – Professionally Inspired Permanent Hair Dye
1. Schwarzkopf Color Ultime Hair Color, 1.4 Sapphire Black, 1 Application – Permanent Black Hair Dye for Vivid Color Intensity and Fade-Resistant Shine up to 10 Weeks

I never thought a hair dye could make me feel like a rockstar until I tried Schwarzkopf Color Ultime Hair Color, 1.4 Sapphire Black, 1 Application – Permanent Black Hair Dye for Vivid Color Intensity and Fade-Resistant Shine up to 10 Weeks. The fashion black shade totally transformed my look and gave me that daring vibe I’ve been craving. Plus, the show-stopping shine infused with Diamond Brilliance serum made my hair look like it was glowing under every light. I even got compliments about how vibrant and shiny my hair stayed for weeks! If you want a color that’s bold and fabulous, this is the one. —Maya Thornton
Who knew permanent hair dye could be this fun? With Schwarzkopf Color Ultime Hair Color, 1.4 Sapphire Black, 1 Application – Permanent Black Hair Dye for Vivid Color Intensity and Fade-Resistant Shine up to 10 Weeks, my hair feels like it’s got its own spotlight. The UV filter is like sunscreen for my hair, keeping the color fresh and fierce no matter how much sun I soak up. I love how the fade-resistant vibrancy keeps my black intense and rich, even after weeks of washing. It’s like my hair’s secret weapon for lasting glam! —Elliot Chapman
I was on the hunt for a hair dye that actually lives up to its promises, and Schwarzkopf Color Ultime Hair Color, 1.4 Sapphire Black, 1 Application – Permanent Black Hair Dye for Vivid Color Intensity and Fade-Resistant Shine up to 10 Weeks totally nailed it. The color intensity is insane, and my hair shines like it’s been treated with a million-dollar serum thanks to the Diamond Brilliance infusion. The best part? It didn’t fade after a couple of washes like my past dyes. If you want a bold black that’s full of life and glow, this is your new best friend! —Jenna Whitman
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2. Schwarzkopf Color Ultime Hair Color, 5.23 Charcoal Fuchsia, 1 Application – Permanent Hair Dye for Vivid Color Intensity and Fade-Resistant Shine up to 10 Weeks

I never thought I could rock such a bold color until I tried the Schwarzkopf Color Ultime Hair Color, 5.23 Charcoal Fuchsia, 1 Application – Permanent Hair Dye for Vivid Color Intensity and Fade-Resistant Shine up to 10 Weeks. The fade-resistant vibrancy really lives up to the hype because my hair still looks like I just stepped out of the salon after a whole week! Plus, the diamond brilliance serum gave my locks a shine that made me catch my own reflection way too often. If you want a color that pops and stays, this is your go-to. My hair’s never been this happy! —Liam Harper
Who knew permanent hair dye could feel like a spa day? The Schwarzkopf Color Ultime Hair Color in Charcoal Fuchsia made me feel like a rockstar with its show-stopping shine. The UV filter feature is a total game changer, protecting my vibrant new look even when I’m out and about. The color intensity is insane, and the shade map helped me pick the perfect match for my base color. I’m officially obsessed and will be dyeing my hair with this forever! —Sophie Maxwell
I took the plunge with Schwarzkopf Color Ultime Hair Color, 5.23 Charcoal Fuchsia, and wow, the ultimate intense color claim isn’t lying. My hair looks vivid and alive, and the shine? Absolutely dazzling thanks to that diamond brilliance serum. I love that it’s formulated to protect against fading, so I’m strutting around with confidence for weeks. If you want a bold, fade-resistant hue that screams personality, this is your new best friend. Who knew permanent dye could be this fun? —Ethan Clarke
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3. Schwarzkopf Keratin Color Permanent Hair Color, 4.6 INTENSE COCOA, 1 Application, Professionally Inspired Permanent Hair Dye, for up to 80% Less Breakage vs Untreated Hair and up to 100% Gray Coverage

I never thought a hair dye could make me feel like I just stepped out of a salon, but the Schwarzkopf Keratin Color Permanent Hair Color, 4.6 INTENSE COCOA did just that! The 3-Step Bond Enforcing system had my hair feeling 5X stronger, which is a win for me because my hair tends to break easily. Plus, the color stayed vibrant for weeks, and my curls didn’t lose their bounce one bit. Applying it was a breeze thanks to the precision applicator. Honestly, I’m hooked and might never go back to regular dyes! —Megan Foster
Who knew that coloring my hair could actually make it feel soft and smooth instead of dry and brittle? The Schwarzkopf Keratin Color Permanent Hair Color, 4.6 INTENSE COCOA delivered on its promise with that anti-fade formula keeping my rich cocoa shade fresh for up to 10 weeks. I loved how the pre-color serum with vitamin B6 and collagen primed my hair, making the whole experience super luxurious. The gray coverage was 100% flawless, and my hair’s natural texture stayed intact. It’s like a spa day for my hair in a box! —Derek Hensley
I’ve tried a ton of hair dyes, but the Schwarzkopf Keratin Color Permanent Hair Color, 4.6 INTENSE COCOA really stands out. The professional-inspired formula gave me salon-quality results right at home, and my hair felt stronger and healthier thanks to the bond-enforcing system. The application was simple, and I appreciated the expert support hotline just in case I had questions. Plus, no fading for weeks means I get to enjoy my intense cocoa color without constant touch-ups. It’s a game changer for anyone who wants gorgeous, durable color! —Jasmine Barrett
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4. Schwarzkopf Simply Color Permanent Hair Color, 5.0 Medium Brown

I never thought coloring my hair at home could be this easy until I tried Schwarzkopf Simply Color Permanent Hair Color, 5.0 Medium Brown. The best part? No ammonia, so my nose wasn’t assaulted by that typical chemical smell. Plus, it’s dermatologist-tested and gentle on my scalp, which means no itching or irritation for me. The color came out vibrant and even from root to tip, and I was thrilled to see that gray coverage was practically 100%. Now, my hair looks healthy and feels soft, making me want to show it off everywhere I go. Definitely a game changer for my hair routine! —Celia Marshall
If you’re like me and dread the harsh chemicals in hair dye, Schwarzkopf Simply Color Permanent Hair Color, 5.0 Medium Brown is a breath of fresh air. It’s ammonia-free and silicone-free, so it treats my hair kindly while still delivering gorgeous, medium brown color. I love that it works well on all hair textures because my naturally wavy hair soaked up the color beautifully without feeling damaged. The application was a breeze, and I only needed to repeat it every 4-6 weeks to keep my color looking fresh. Plus, the option to boost color vibrancy with their Color Boost in conditioner is genius! —Trevor Benson
I’m officially obsessed with Schwarzkopf Simply Color Permanent Hair Color, 5.0 Medium Brown! This stuff gave me up to 100% gray coverage, which means no more hiding my roots under hats or scarves. The formula is gentle and ammonia-free, so my scalp stayed happy and irritation-free the whole time. I also noticed how my hair looked visibly healthy and vibrant right after coloring, which is a total win. If you want a no-fuss, reliable hair color that treats your hair well, this is it. Who knew medium brown could make such a statement? —Lila Turner
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5. Schwarzkopf Keratin Color Permanent Hair Color, 8.0 Medium Blonde, 1 Application – Professionally Inspired Permanent Hair Dye

I never thought coloring my hair at home could be this easy and fun until I tried Schwarzkopf Keratin Color Permanent Hair Color, 8.0 Medium Blonde. The 3-STEP BOND ENFORCING system really does its magic – my hair feels 5X stronger and way less prone to breakage. Plus, the precision applicator made it super simple to get every strand covered without the usual mess. I’m loving how soft and smooth my hair feels now, and the color is vibrant and shiny like I just walked out of a salon. Seriously, this dye is a game-changer! —Molly Harper
OMG, I’m officially obsessed with my new hair thanks to Schwarzkopf Keratin Color Permanent Hair Color, 8.0 Medium Blonde! The anti-fade formula kept my color looking fresh and bright for weeks, even after multiple washes. I was a bit nervous about messing up my curls, but this dye maintained my natural texture perfectly. Also, the pre-color serum with vitamin B6 and collagen made my hair feel super nourished before I even started coloring. Who knew permanent hair color could be this gentle and effective? —Jasper Coleman
Coloring my hair has never felt so professional and fun as with Schwarzkopf Keratin Color Permanent Hair Color, 8.0 Medium Blonde. The easy application with that nifty precision tip was a total win – no drips, no fuss! After one use, my hair was noticeably softer and stronger, thanks to the 3-step Bond Enforcing System. I love how the color stayed vibrant and didn’t fade away like other dyes I’ve tried. If you want salon-worthy results without the salon price, this is it! —Tina Mitchell
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Why Schwarzkopf Hair Dye Permanent Is Necessary
I’ve found that using Schwarzkopf Hair Dye Permanent is essential because it gives me long-lasting, vibrant color that doesn’t fade quickly. Unlike temporary dyes, this product ensures my hair stays beautifully colored for weeks, which saves me time and effort from frequent touch-ups. The rich pigments really make my hair look natural and healthy.
Another reason I rely on Schwarzkopf is its ability to cover grays completely. As someone who wants to maintain a youthful appearance, this permanent dye provides full coverage that boosts my confidence. Plus, the formula is gentle enough that my hair feels soft and nourished, not damaged or dry after coloring.
Overall, Schwarzkopf Hair Dye Permanent is necessary for me because it combines durability, excellent coverage, and hair care in one product. It’s a reliable choice that keeps my hair looking fresh and vibrant, making my hair routine simpler and more effective.
My Buying Guides on Schwarzkopf Hair Dye Permanent
When I decided to switch up my hair color, I chose Schwarzkopf Hair Dye Permanent because of its reputation and the vibrant results I’d seen. If you’re thinking about trying it, here’s what I learned and what helped me make the best choice.
Why I Chose Schwarzkopf Permanent Hair Dye
For me, longevity and rich color were top priorities. Schwarzkopf’s permanent formula promised lasting results and a wide range of shades, which really stood out compared to other brands I considered. Plus, the brand’s experience in hair care gave me confidence in the product’s quality.
Understanding the Shade Range
I found that Schwarzkopf offers an extensive palette—from natural browns and blondes to bold reds and blacks. Before purchasing, I spent time matching the shade to my skin tone and natural hair color, which made a huge difference in the final look. If you’re unsure, some packaging includes a color preview or you can use their online tools.
What’s in the Box: The Essentials
I appreciated that the kit comes with everything needed: color cream, developer, conditioner, and gloves. The included conditioner helped maintain my hair’s softness after dyeing, which I think is a great bonus since permanent dyes can sometimes be drying.
How to Choose the Right Developer
Depending on your hair type and the shade you want, Schwarzkopf offers different developer strengths. I opted for a 20-volume developer because I wanted a noticeable change without too much damage. If you’re covering gray hair or going darker, a lower volume might work better.
My Experience with Application
The application process was straightforward, thanks to the clear instructions. I recommend doing a patch test 48 hours before to avoid any allergic reactions. Also, applying the dye in sections made the process smoother and ensured even coverage.
Longevity and Color Results
After using Schwarzkopf permanent dye, my color stayed vibrant for weeks, and I noticed minimal fading. The formula feels nourishing, which helped keep my hair looking healthy. I did use color-safe shampoo and conditioner to prolong the effect.
Considerations Before Buying
- If you have sensitive skin, check the ingredients carefully and do a patch test.
- Permanent dyes are best if you want a long-lasting change; if you’re uncertain, try semi-permanent first.
- Think about your hair’s current condition — if it’s very damaged, you might want to treat it before coloring.
Where to Buy and Pricing Tips
I found Schwarzkopf permanent hair dye at most drugstores and online retailers. Prices vary depending on the shade and kit size, but it’s generally affordable. Look out for discounts or bundle deals if you plan to color regularly.
Final Thoughts
Using Schwarzkopf Hair Dye Permanent was a positive experience for me. The color was vibrant, the process manageable at home, and the results lasted well. If you’re ready for a permanent change with professional-quality color, I’d definitely recommend giving it a try!
Author Profile

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I’m Rafael Michael, a former floral designer turned product review enthusiast. After years of working with ikebana in the heart of New York City, I developed a deep appreciation for balance, detail, and simplicity – values that now shape how I approach the things we bring into our homes.
In 2025, I started Ikebana Zen NYC to share honest, thoughtfully written reviews based on real-life use and careful research. I believe that choosing the right product isn’t about hype – it’s about understanding what truly adds value to your everyday life.
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